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Our Mission







Technique is important, but if you limit yourself to technical work you are going to limit yourself, period. Our goal is to develop high performing archers in a comprehensive and empirically based approach.

Through a combination of holistic, scientific, and coaching methods as well as competing experience, the ARCHER approach makes elite training accessible to all archers and help them reach their full potential.

Our team


Guy Matzkin

Sports Psychologist

An archer for most of his life, Guy has experienced elite level archery as an international archer, head national coach, and as a sport psychologist. Before his academic undertaking, he has achieved unprecedented success as an Israeli archer, earning a spot for the 2012 Olympics during the European CQT, winning a European Grand Prix gold medal, and ranking as high as 44th in the WR.

As a national coach, Guy has been instrumental in the reformation of the Israeli national squads at 2018, directly leading to to unparalleled success for the Israeli national team, including qualification for the 2nd European games (Itay Shanny), 4th place in the Youth WC (Shamai Yamrom), a European Youth cup bronze (Shahar Kleiner), a Lancaster Classic gold (youth devision, Shamai). His work with the national team culminated with Itay winning a quota place for the 2020 Tokyo Olympics and finishing 9th overall, while being the first Israeli archer in the Olympic Games.


  • B.Sc. Biology-Psychology, Ben Gurion University of the Negev

  • M.Sc. Performance Psychology (with merit), The University of Edinburgh


  • Licensed psychologist, Israeli Psychologists Registry

  • Coaches course level 3, World Archery

  • Archery coach, The Nat Holman School for Coaches and Instructors, The Wingate Sports Institute

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